Facebook LinkedIn Twitter
Shop

IAEE Members and subscribers to The Energy Journal: Please log in to access the full text article or receive discounted pricing for this article.

Customer Retention in a Competitive Power Market: Analysis of a 'Double-Bounded Plus Follow-Ups' Questionnaire

Abstract:
A model is developed and estimated that forecasts the share of an electric utility's customers who would switch to a competitor under various price discounts and service attributes (reliability, renewable power, energy conservation assistance, and customer service.) The method builds upon previous double-bounded dichotomous choice procedures, extended to account for the multi-attribute nature of electric power service.

Purchase ( $25 )

Energy Specializations: Energy Modeling – Energy Data, Modeling, and Policy Analysis; Electricity – Local Distribution; Electricity – Markets and Prices ; Electricity – Policy and Regulation

JEL Codes: Q21: Renewable Resources and Conservation: Demand and Supply; Prices, Q20: Renewable Resources and Conservation: General, Q51: Valuation of Environmental Effects, Q41: Energy: Demand and Supply; Prices, C53: Forecasting Models; Simulation Methods, C51: Model Construction and Estimation

Keywords: Electricity markets, regulations, Electricity utilities, competition, customer surveys

DOI: 10.5547/ISSN0195-6574-EJ-Vol19-No2-12


Published in Volume19, Number 2 of The Quarterly Journal of the IAEE's Energy Economics Education Foundation.