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Multimarket, Multitechnology, Multiattribute Technological Forecasting

Barry G. Silverman

Year: 1981
Volume: Volume 2
Number: Number 2
DOI: 10.5547/ISSN0195-6574-EJ-Vol2-No2-7
View Abstract

This model was developed to provide a simplified yet systematic approach to the estimation of complex market penetration problems. Specifically, the model permits the decision maker to determine simultaneously the market penetration of several technologicalinnovations, under conditions consisting of (1) multiple market applications for each technological innovation, and (2) numerous competing technologies in each market application. Availability of this type of model is critical in a field such as energy, where an "explosion" of technological ideas into the marketplace appears to be imminent.

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