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Load Shifting Under Voluntary Residential Time-of-Use Rates

Abstract:
Time-of-use (TOU) pricing has emerged in recent years as a popular rate program, offering utilities both a more efficient pricing mechanism and a tool for load management. Initial experiments with TOUpricing were generally designed to provide evidence on customer response to mandatory TOU rates, while residential TOU rates are currently being applied on a voluntary basis. In this paper evidence is provided on customer response in Pacific Gas and Electric's voluntary TOUrate experiment. Comparing the results to those obtained in earlier mandatory experiments, volunteers are found to have a greater ability to shift usage in response to TOUrates than comparable customers on mandatory rates.

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Energy Specializations: Electricity – Markets and Prices ; Electricity – Policy and Regulation

JEL Codes:
D42 - Market Structure, Pricing, and Design: Monopoly
E60 - Macroeconomic Policy, Macroeconomic Aspects of Public Finance, and General Outlook: General

Keywords: Electriic utilities, Load shifting, TOU rates

DOI: 10.5547/ISSN0195-6574-EJ-Vol10-No4-6


Published in Volume 10, Number 4 of The Quarterly Journal of the IAEE's Energy Economics Education Foundation.