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The Effects of Information on Residential Demand for Electricity

This paper measures the effects of information on residential demand for electricity, using data from a Japanese experiment. In the experiment, households had a continuous-display, electricity use monitoring device installed at their residence. The monitor was designed so that each consumer could easily look at graphs and tables associated with the consumer s own usage of electricity at any time during the experiment. The panel data were used to estimate a random effects model of electricity and count data models of monitor usage. The results indicate that monitor usage contributed to energy conservation.

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Energy Specializations: Energy Modeling – Sectoral Energy Demand & Technology; Electricity – Markets and Prices

JEL Codes:
Q55 - Environmental Economics: Technological Innovation
D42 - Market Structure, Pricing, and Design: Monopoly

Keywords: Residential electricity demand, Japan, electricity prices, usage monitor, information

DOI: 10.5547/ISSN0195-6574-EJ-Vol25-No1-1

Published in Volume 25, Number 1 of The Quarterly Journal of the IAEE's Energy Economics Education Foundation.